People For rebrand launch video

Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

Over the course of late 2023 and early 2024, I helped lead a complete rebrand and website redesign with Us Creative for People For the American Way. The rebrand was wildly successful, earning praise from renowned artist Shepard Fairey and increasing website visitors by 65% and our donation rate by 224%.

This video was part of our launch efforts, highlighting our staff and the new brand.